Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. This was around $94.5 million. One crucial strategy that has resonated with consumers throughout the years is the use of brand ambassadors. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. Coca-Cola also had the first celebrity endorsement. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. . Taylor Swift and kittens: that was the secret recipe for Diet Cokes commercials featuring the pop star,whose partnership with the brand beganin 2013. He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. Pepsi was aiming for more remarkable heights and was ready to take the brand to the next level of Popularity far more than Television or prints. Coke vs. Pepsi. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. Justin Bieber has tried to shed his bubblegum pop image in a number of ways over the years, but one of the most visible was his series of Calvin Klein ads. Success! Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. 02:40. As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.. Coca Cola is a carbonated soft drink company which was founded in the . Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv: Earnings per share: 55 cents adjusted vs. 50 cents expected. Kylie Jenner: Puma, $1 Million. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. Please try again. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: She became the youngest player to qualify for the USGA Amateur Championship at age 10. In the 1960s the "Things go better with Coke" jingle became a radio hit. The Shake It Off singer has had some of the best endorsement deals. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 6 Steps To Safeguard Celebrity Endorsement Partnerships. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . Ronaldo's plug for water instead of Coke cost the soda giant $4 billion in market value . Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. July 26, 2021 July 26, . Its renewed partnership until at least 2032 . Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. SHARE THIS ARTICLE. She apparently actually appreciates what the company stands for. The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. According to the publication, this move upset Kanye West, who has his own deal with Adidas. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Jennifer Aniston. That is the central message for "Open Happiness . From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. Find out which celebrity endorsement deals were worth the most. AIR Awareness Outreach; AIR Business Lunch & Learn; AIR Community of Kindness; AIR Dogs: Paws For Minds AIR Hero AIR & NJAMHAA Conference We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. These offers do not represent all deposit accounts available. One of those athletes is the former NFL star, Peyton Manning. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. The $5 million partnership broke the record for a celebrity endorsement deal at the time. Since his investment, the brand has grown exponentially and has attracted star athlete celebrity endorsers like Andrew Luck, James Harden, Mike Trout, Richard Sherman, and manymore in almost every sport. Unfortunately,the commercials were determined to be making false claims, and DirecTV parted ways with Lowe. Source: Canterbury Investment Management; AIQ Trading Expert Pro. The highest-paid celebrities make millions just through brand endorsements. But in 2013, he renegotiated, according to a report at the time from Reuters. A survey records that there are more than 1.8 billion consumers of Coca-Cola products per day. The company reportedly paid her $12 million, plus sales incentives. . June 30, 2022 by . Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity Tayce, Nathaniel J Hall, Rina Lipa, Lady Leshurr, Roman Kemp, and Saffron Barker co-star in Coca-Cola's latest brand campaign, fronting a celebrity portrait series capturing 'indescribable moments of refreshing enjoyment', shot by model . You've successfully signed in. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Total Following: 3.9 million. republish under a Creative Commons License, and we encourage you to Revenue . Main menu. [emailprotected]. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. Coca-Cola vs. PepsiCo. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! a reported $1.5 million dollars in the company in 2010, 6 Steps To Safeguard Celebrity Endorsement Partnerships, 8 Steps to Leverage Celebrity Talent To A Brand's Advantage, Agency Interview: Los Angeles Business Journal Celebrity Swag Bags, Cause Related Marketing Campaigns Getting The Celebrity Treatment, Privacy Taylor Swift & Coca-Cola Burt Reynolds. Although the company is three years old, it has since jumped into the spotlight with the investment of the music phenomenon - showing just how powerful celebrities can be to a brand. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. report at the time. She even wants her dad to sign up for one. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. A post shared by Joey Logano (@joeylogano). Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. Weekly, and British singer/songwriteris rich. Needless to say, corporations were ready to pounce when she turned pro two years later. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. Brand: Coca-ColaEndorsement Deal: $26 million. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Shes earned $157.5 million since 2011. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. And celebrities are paid insanely by the most prominent brands. Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. Add to Wish List. After their investment, billionaire investor Ron Burckle invested in the company as well. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. Related: Which Athletes Earn the Most Per Hour? Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Your billing info has been updated. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. Social Jockeys are some of the original "gig workers" because they work as independent contractors. John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. The Muppets. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. Also be sure to check out these blogs our team wrote on how to best work with celebrities! From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . Posting contests, promo offers, event sponsorship, partnerships, etc. Coca-Cola Script Recycled Bottles Unisex Tee . hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. Shop Pay is an innovative payment solution developed by Shopify. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. There are a few guidelines and Heres a list of top Indian Cricketers & the price they charge for brand endorsements. The best celebrity endorsers can even become synonymous with multiple brands. But in 2013, he renegotiated, according to a report at the time from Reuters. George Foreman made a name for himself as a hard-hitting heavyweight boxer. Top athletes in the world make money through Endorsement deals, appearance fees. Published July 14, 2021 Updated Aug. 11, 2021. 30 musicians with legendarily long careers, Primetime TV shows that stood the test of time, Most watched SNL skits from the last year, sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, Dazed and Confused and The Wedding Planner,, Brooke Shields starred an ad for Calvin Klein jeans. Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. Brand Endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. Burt Reynolds. Coca-Cola (@CocaCola) August 11, 2021. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. No woman in sports earns more than tennis superstar Serena Williams. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. Top 5 Highest-paid Athletes in the World for Twitter Posts. storytelling. Has the Pandemic Impacted Influence for NBA Draft Prospects? With a slew of younger celebs with a huge social media impact, their investment was a big deal to CORE. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. . Cameron Diaz for Coca-Cola. He raked in eight figures by placing endorsements on his shorts, caps and robe. In 2005, she renewed the deal. No woman in sports earns more than tennis superstar Serena Williams. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. Needless to say, corporations were ready to pounce when she turned pro two years later. The bigger the star, the more it earns through brands. When Brad Pitt signed a deal with Chanel No. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc. Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald's, Vitamin Water, and etc. The most fascinating lives are of Celebrities whether it's acting, music, or sports. Instead it was mocked repeatedly. Like most things with Bieber, the backlash was strong, andearned him a parody sketch on Saturday Night Live. Key player in the leadership and transformation of Coca-Cola Freestyle, an innovative, connected touch-screen fountain dispenser which allows consumers to . Stacker believes in making the worlds data more accessible through And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years.

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