Years ago a friend of mine bought a carbon fiber Dura Ace bike. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Refunds can only be issued to your original payment method. Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. Almost all carbon frames come from Asia, and different brands often subcontract with the same large producers. That's a hell of alot of awesome MTB trails read about it here Do Steu and T-Dubs ride Viathons? Dont squint at the pix, the forks face the right way. Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. c'mon. I dont shop at Walmart anyway since they decided to blame guns for violence. So take the roads less traveled, or the ones that don't even show up on the . Some of that is a function of the homogeneity of the modern bike-enthusiast business. Read more. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 Could always ride it and return it! I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. bicycles Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. In that sense, Viathon hit the nail on the head.. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. I'll be honest if I ever worried about someone thinking less of me for buying a bike at Walmart I'd probably leave the bike wherever I was and get out of the hobby. Climbing and racing bikes made of carbon are tough enough for tumbles and rough riding. what happened to viathon bikes - bngrz-studio.com On the Streets: Viathon G.1 - Road Bike Action A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. You think bikes v motos are bad, hell you can get a casio watch for 1000x less than a rolex. Viathon Launches New Direct-to-Consumer G1 Carbon Gravel Bike And the company currently sells more bicycles in the United States than any other retailer. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. Walmart's Viathon G.1 gravel bike might be the most - Bikerumor Viathon M.1 GX Eagle Mountain Bike Review | Super light weight hardtail Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. I'm guessing this is Plan B to get the bike seen by more people Will it actually be in the store or order online with instore pickup or delivery? what happened to viathon bikes - s208669.gridserver.com Whole Foods kinda sells bikes through their shit parent company Amazon. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. It starts with younger customers.. They don't know from Canyon et al. A few things are apparent with Viathon. New bike brands come and go, but its rare that one makes as big of a splash with its debut as Viathon, a new direct-to-consumer marquee that launched this week. But to drive the demand, there needs to be a product in place to capture attention. And does it matter, because the nut is now unusable? Crickets. I'll bet. this will fail big time not just a little. A year later, the bikes closed out for about $1,000 apiece, and I read at the time on various online consumer groups that sharp-eyed cyclists were snapping them up as preassembled build kits and flogging the framesets online for maybe a hundred bucks a copy. as an example they probably make 100-1000-10000 more of the same model moto as they would for the mtb. It has more clearance and a modern, slack trail geometry that keeps things loose no matter how tough the terrain gets. i gave it a spin. bike brands don't make as much as you think per unit. But there aren't enough spec details to tell what we're looking at. Should brick-and-mortar or other online retailers worry? The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Doubt they are taking a loss, even at these prices. Matt Macduff's prototype Altruiste is the slopestyle bike of your But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. 3G for Ultegra, double the 105 model. The Bike Forum. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. One of the podcasts I listen to (maybe Singletracks?) Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. I know you're talking frame only, but at least this one ships with tires that actually fit the frame (unlike the DV9, which has known problem with tire rub on the tires it ships with). 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. You can race and ride it at the highest Mtb level. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. Cue the cheap-crap jokes. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. Damn. But the bikes are neither crap nor cheap. The last time we posted on the Viathon G1 we mentioned that this bike might be the perfect candidate for the Redshift Sports ShockStop Stem. It appears the newswas first mentioned in a Pinkbike story. Their investments are totally separate from Walmart even though Steuart is on the main Walmart board.. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. The bikes look pretty good on paper, and the price points are very slim for what you get. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Adult Bikes - Women's Bikes & Men's Bikes | Walmart Canada Also something to liven up trails that you ride regularly. Call it a 'Walmart' bike if you must. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. Right. Don't need. Its not the frames: they arent open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. And who cares what other people think? Prices of big brand quality mountain bikes jumped the shark years ago. Does a rising tide lift all boats? I would love to see good reviews on them, but KevCentral's just don't cut it for me for actual riding. Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination. Who does this serve?! The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. Who am I kidding. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. View specs and technical data for all Viathon Bike Models. A torque wrench is included to help the customer tighten screws appropriately. The SRAM components and Zipp cockpit pieces are quality bits that should last the rider quite some time. It's very hard to make it and also find decent paying work. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item Waiting for Whole Foods to offer MTBs. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. Don't need. Required fields are marked *. In stock bikes | CANYON US 2 - You can't buy these bikes at a Walmart. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. Two many folks here getting a bit specific. @jason-99: With that logic, give everyone nukes. Be good if they build some good stuff as oddly it seems they will give back. No dropper on the GX spec? Then theres the idiots who think they can get 1500 for their POS 1988 cr125. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. refresh results with search filters open search menu. With the backing of Walmart, we can scale very quickly.. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Press J to jump to the feed. $2000 is still steep for an entry level hardtail, especially without at 27.5+ option. Bike industry seems super healthy (at least outside looking in), coming from the moto world. @jason-99: If a home mechanic rounds off the flats on a nut, because they used a Wal-Mart adjustable, is that the fault of the tool or the mechanic? Probably trying to compete with REI. Someone shopping for a high end bike is never going to go to Walmart for it. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. Are bike shopsscary, elitist, and unwelcoming? If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. Shop our Buy Direct collection for a new ride they'll love! Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. what happened to viathon bikes And that is the point. what happened to viathon bikes The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. If in the next 6 months new bikes stopped selling and P&A upgrades shot through the rough, you bet your ass the industry would respond. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. 207 Viathon Bikes - Walmart.com The bikes will be available to order within weeks. price sold by type electric assist +. The Viathon G1 Gravel Bike: Fast and Affordable, with a Little Room for Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. GravelNut April 10, 2019, . Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. The tires were Schwalbe Lugano which sell around $10 each. Discussion of everything bicycle related. They said it's, basically, a pure XC race bike. Review: Viathon G.1 Carbon Gravel Bike - Cyclocross Magazine No normal business can compete with their strategy. @alex There are better bikes in regard to front end compliance than the Viathon. The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. we must also look at what it costs to produce in numbers. All rights reserved, an opinion column about Viathon's unique formation, Workers at REI Cleveland store vote to join union, Hi-Torque closes Road Bike Action and Electric Bike Action magazines, Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference, Suplest shoes now available in North America through Blacksmith Cycle, NY City Council passes lithium-ion battery safety package. @Greg B We did not experience that issue, but as you say, the clearances are minimal, and that is not an uncommon issue with many combinations of calipers/wheels. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. I would have thought their frame prices would have more closely matched online Chinese carbon frames. But if Walmart must have some data that shows theyll sell some of these. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. When used in conjunction with good cultural management practices and as part of a complete disease control program, viAtHOntM will control/suppress specified diseases associated with almond, barley, corn, grasses grown for seed, onions, peanuts, pecans, pistachio, soybeans, walnut, watermelons, and wheat. Things have moved on. Movelo Electric Bicycle for Adults 27.5In 350W Mountain Bike with 360Wh Removable Li-Ion Battery-Blue 27.5" Exclusively angular frame Not available 26" 350W Electric Bike for Adults Mountain eBike w 48V Battery Dual Lights Black Not available 26" Hyper Easy Rider Multi-Speed Bike 26" Hyper Easy Rider Men's Cruiser (29) Not available online But it is building out a platform not just with more and better bikes, but with video and editorial support. what happened to viathon bikes - sexygeeks.be The M.1 is the first mountain bike from Viathon, and from the sound of things, it won't be the last. How long do Walmart bikes last? Good, we need more of this competition. (if they care about value, they'll go YT or Canyon, etc.). And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. By James Smurthwaite which would be why the mtb would cost more, not enough numbers to drive down the productions costs, mould costs. For the hardtail mountain bike, thats a $2,000 frame, $2,400 GX Eagle build, $3,500 X01 build (which comes without a dropper), or a $6,000 XX1 option. It's funny - as a surfer, I'm seeing a lot of people who typically spend mediocre wave days in the water scrapping for a lousy ride now turn towards mountain biking as their go-to activity when the waves are garbage. Industry watchers may remember the last time Walmart tried to get into the carbon bike game, which as I recall was about ten years ago. The brake were the same Tektro brakes on a 2300 or Sora bike. Will hopefully bring the prices down across the board. Press J to jump to the feed. I like his channel and all but want to see people ride bikes like I would or better. the forks face the right way. At these prices you can buy if for the components and off the frame. People talking about this being good for "the industry" have no idea what they're talking about. Hed been with the online retailer for 10 years. Therefore we have nothing really to go by but the suggested retail and maybe current internet pricing at the time of publishing a piece. There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. Thanks for your site. $200 Off Viathon Bicycles Coupon (2 Promo Codes) Feb 2023 - Dealspotr Surprised it hasn't happened already or will it appear on tomorrow's front page! Viathon has chosen a RockShox SID RLC with 120mm of travel. Viathon G.1 GRX 600 gravel bike review: Carbon at alloy pricing - CyclingTips. I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. Viathon is hitting the market with three model families. GearJunkie Copyright 2013 2023. I can build proof of concept and then push over time into stores.. Maybe. Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. Walmart is long known as the home of low cost bic. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. Get Free Shipping Storewide ViathonBicycles.com w/ Coupon (Activate). Viathon Bikes - Walmart.com. No mention of gearing. there's your reviewi'll be buying the r1 soon. Mountain bike companies (and all sporting goods, for that matter) shoot themselves in the foot by changing their product every other year. I'm a kiter, and that industry is even worse. I might consider buying it for the components. Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. Thanks to a dropped chainstay design, the G1 clearance for 700c x 40mm or 650b x 2.1" tires and a maximum chainring size of 50t, according to the viathonbicycles.com website, while walmart.com boasts 700c clearance up . REI Co-op bikes are worth a look for most cyclists. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. Press question mark to learn the rest of the keyboard shortcuts And failing. Andy T fitted the ShockStop stem and immediately felt the benefits. Don't forget to donate a dollar for starving children. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. The bikes look fine. I'm honestly surprised by how many people don't realize the Walton family is already waist deep in the cycling industry. Not everybody has great trail access, but almost everybody has access to dirt roads.. The initial feel is that of being a disjointed one- the front being very stiff while the back is not so much, at least on gravel. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE 2020 Viathon G.1 Red eTap AXS - 99 Spokes 3 for online traffic after Google and Amazon. Viathon carbon road and mountain bike 40% closeout, starting - 9to5Toys A 69.5-degree head angle and 73.6-degree seat tube angle are what many brands had a few years ago. Walmart Launches Premium Bike Brand Including $6,000 Mountain Bike He employs six engineers and designers at his Toronto-based studio. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. He proposed a private-label project, and hes bringing it to fruition. Viathon bikes. It's not the frames: they aren't open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. Kev has 43,000 subscribers. In the meantime, it seems Walmart isn't quite sure what they've created or who . Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology.

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