Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Going-to-market topics include managing value-added resellers and distributors. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. New Product Development. Emphasizes ethical considerations involving security, privacy, and fairness. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. Public Relations Principles. Speak with your advisor to determine a plan that works for you. Marketing Research. Full-Time. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. | The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. (3 Hours). Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. (1-4 Hours), COMM4994. Emergency Information (4 Hours). (4 Hours). Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. Covers both the business and the technical aspects of being a voice talent. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Having conversations with others is among the things that humans do most. COMM3750. COMM1000. COMM1101. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Advanced Marketing Management. (4 Hours). Rhetoric and Justice. Investigates how companies can create customer value through artificial intelligence. (4 Hours). Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Full-Time. Explores communicative and cultural practice from a wide variety of theoretical perspectives. Brand & Creative Murphy Gilson murphyuw@uw.edu. Investigates the role of the producer in the production of content for traditional and new media venues. Full-Time MBA Program Overview. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Communication and Gender. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. (4 Hours). Course content depends on instructor. (4 Hours). Northeastern has a comprehensive benefits package for . Introduction to Marketing in a Global Context. (3 Hours). Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Communication Studies at Northeastern. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. (4 Hours). Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Digital Marketing. Introduces the fundamental principles of communication law and ethics. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Health Communication Campaigns. Communication in a Digital Age. Opens New Window The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. Attribute(s): NUpath Difference/Diversity, COMM2135. Offers students an opportunity to develop their own media products to put their learning into real-world context. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . MKTG4993. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Also focuses on sexual health. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. (4 Hours). (4 Hours). (4 Hours). Opens New Window Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. (4 Hours). Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. . Succeeding in the Platform Economy. Marketing & Communications Resources. Attribute(s): NUpath Interpreting Culture, COMM1225. Designed to help students become knowledgeable consumers and limited producers of communication research. New Product Development. | (4 Hours). (4 Hours). Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Understanding the Platform Economy. Communication and Inclusion. COMM6505. COMM2700. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. (4 Hours). If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Focuses on communication within the context of close relationships. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Consumer Behavior. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. This course incorporates materials from communication, psychology, anthropology, and sociology. COMM4602. Brian Manley | Assistant Director of Digital Platforms and Marketing. Youth and Communication Technology. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. (3 Hours). Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. 360 Huntington Ave., Boston, Massachusetts 02115 Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. Surveys the field of communication studies. The Assistant Director will develop the strategy in . MKTG6287. Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. About the Opportunity. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. Sports, Politics, and Communication. Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. Advertising and Brand Promotion. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. (1-4 Hours). Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . (4 Hours). Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. (4 Hours).

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